“Bitch Where,” produced by Akachi and Sonickaboom, might be the coolest. Similar to Keef’s most noteworthy albums, 4NEM is driven by the beat selection. But the way he continues to reimagine and reinterpret those influences is part of what makes 4NEM feel so alive. I suppose that’s nothing new-since Keef was a teenager, he’s been infatuated with ATL trap and Memphis street rap. If you were to tell me that Keef spent the past year recording this album unplugged with access to nothing but a USB of Gucci Mane and Three 6 Mafia mixtapes and Lex Luger and Zaytoven instrumentals, I would believe you. But when it clicks, you get a tape as singular and creative as Almighty So, GloToven, or his latest project 4NEM. I tend to side with the latter, which isn’t to say the music is always good.
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