Competitor backlink audit – Analyse the link profile of your competitor and research the opportunities, to match your, or even better outperform your competitors link profile and subject authority. Use a 301 redirect to make sure visitors and search engines get referred to the right page, which will also help you to recover your lost link value. Lost Link Recovery – Have a look at 404 pages with inbound links. So now we have this covered, here are 3 link building strategies you can use to improve your website authority and backlink profile: I won’t bother you with the mantra: “Content is King”, oh sorry just did -)) But if you don’t have any interesting quality content, it will be pretty hard to get results from your link building efforts. CSV file for Excel or Google Sheets.īefore you start working on improving your backlink profile make sure you have the right content in place. Most popular URLs (these are the pages receiving the most backlinks). Most popular anchor text (the most used link text). 
The option to analyse traffic statistics for the specific backlink. Anchor text (text or image used for the link). The links are sorted based on SEMrush Domain Authority score. One Link per domain (site-wide links are reduced to a single link in the report). External backlinks pointing to your complete website. External backlinks pointing to a specific page. The tool returns the 100 most valuable backlinks, depending on your selection:. Have a closer look at these metrics, so you know how to interpret the results: 
Google’s index and the backlinks database are two different things. In general popular websites get indexed faster than smaller / less popular websites. The time it takes for a link to show up in the backlink database largely depends on the popularity of a website.
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